Learning Facebook Ads, building an agency business, firing your clients and much more with Mojca Zove from Super Spicy Media

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https://weardulo.com

Mojca Žove is a Facebook ads expert and founder of Super Spicy Media - a digital marketing agency.

In our conversation with Mojca we talked about what it was like for her to start a digital agency business, the realisation that a full-time job is never 100% a sure thing, and the biggest obstacles to starting. As an expert Facebook advertiser, we asked Mojca to share how she learned Facebook Ads, the resources and methods that helped her master the craft, and how she deployed this channel when attracting clients for her agency. We also talked about email lists, webinars, balancing content creation and client work, burnout, firing clients, and much, much more.

Complete notes and links: https://weardulo.com/blogs/the-early-days-podcast/facebook-ads

Topics:

01:55 - Who is Mojca and starting Super Spicy Media

03:25 - Getting fired from a marketing agency

05:30 - Taking the leap to build her own business

06:30 - What was the biggest obstacle to starting earlier?

07:28 - Learning Facebook ads

08:37 - The best way to learn Facebook ads

11:33 - The biggest mistakes people do when starting with Facebook ads

13:07 - Learning to get clients

16:16 - The origin of the name "Super Spicy Media"

17:15 - Learning and doing outreach with cold emails

18:22 - Deploying Facebook ads to building a client list

19:42 - Working on retainer vs project-based projects

21:03 - Using content as a driver to earn new business

23:17 - Promoting content to drive awareness and grow an audience

25:11 - Building an email list

27:22 - How to host and promote a webinar

28:59 - Strategies for cleaning up and keeping your email list up-to-date

31:40 - Upcoming shifts in attention across social media and helping people online

34:48 - Balancing content creation and client work

37:14 - Sharing personal and professional content on Instagram Stories

38:18 - Firing clients and choosing what to work on

41:33 - How to deal with burnout and take a break

43:30 - Building an online course

46:40 - Future plans and projects

47:47 - Links and resources